SimplyWise: Reversing ASO decline with strategic optimization
SimplyWise expanded beyond receipt scanning while preserving simplicity, differentiating in a competitive market and balancing seasonal demand with advanced ASO and ASA strategies.
Outcome
SimplyWise reversed declining ASO performance, turning −26.5% YoY into +60.5% organic download growth through targeted store page optimization.
Services: ASO, Apple Search Ads.